Inscrit le: 11 Sep 2010
|Posté le: Jeu 23 Déc - 03:27 (2010) Sujet du message: Sales aside, game industry had a banner year
|The past year was tough for game companies. But for consumers, 2010 was one for the books.
After experiencing its best month in history in December 2009 with $5.53 billion in sales, the game industry hoped to keep that momentum going into 2010.
But just weeks later, it sagged. Market researcher NPD reported that the first month of 2010 saw game sales decline 13 percent year over year. From then on, industrywide revenue continued to lag behind the previous year's figures.
The chances of the industry catching up to 2009 became slimmer and slimmer with each passing month.
Even the juggernaut that helped buoy game sales over the past few years--the Nintendo Wii--faltered in 2010. Between April and September, Nintendo posted a loss of over $24.6 million due to slumping Wii and DS sales.
By contrast, Microsoft's Xbox 360 was enjoying much stronger sales in 2010 than in the previous year. NPD reported in October that Microsoft's hardware sales were up 34 percent over 2009 sales figures.
The other side of the story
Despite the declining sales, due in part to the bad economy, most gamers would agree that 2010 has been one of the best years ever for game releases.
The year was kicked off by the release of the highly acclaimed Mass Effect 2. Then, BioShock 2 hit store shelves in February with similarly high marks from gamers.
But little did gamers know that the fun was only just beginning.
Quantic Dream's Heavy Rain delivered a unique and innovative thrill ride that gamers are still talking about. The God of War trilogy came to a close in dramatic fashion. Players were invited to the Wild West with Red Dead Redemption. Nintendo released Super Mario Galaxy 2, easily one of the best Wii games of the year. Electronic Arts once again delivered a fine installment in the Madden franchise. Bungie offered up what some called the best Halo release ever-- Halo: Reach. And who can forget the latest in the Fallout franchise, Fallout: New Vegas, or the epic Fable III?
Oh yeah, and then there was this game called Call of Duty: Black Ops, which obliterated sales wow power levelingrecords both in the game business and across the entertainment industry. The title generated $360 million in revenue on launch day, and $650 million in its first five days. It easily bested its predecessor (and former record-holder), Modern Warfare 2, which earned $550 million in its first five days of availability.
This year, we were also introduced to two Wii Remote competitors: the PlayStation Move and Microsoft Kinect.
Sony's PlayStation Move, which launched in September, works just like the Wii Remote. Users need to hold it in their hands and flail their arms around to register movement in a Move-compatible game.
As expected, given the success of the Wii, the PlayStation Move has sold well. During its first month of availability, Sony said it shipped 1 million Move units. Analysts believe Sony sold 2.5 million units to consumers through November and will sell about 3 million units by the end of the year.
Microsoft's Kinect, in contrast, allows gamers to control on-screen action with body movement alone; no controllers are required. The device launched in early November and quickly became a hit among consumers. In fact, Microsoft sold 2.5 million Kinect units in just the first 25 days. By the end of the year, Microsoft expects to sell 5 million Kinect units to consumers.
Lower industrywide revenue notwithstanding, the game industry seems to have some serious momentum wow powerlevelinggoing into 2011. Motion gaming is leading a charge that will help boost peripheral and, potentially, hardware sales. And big publishers, like Activision and Electronic Arts, are planning major releases in 2011, including a new Call of Duty game that should bolster the software market.
Here's one prediction: it will be extremely difficult for publishers to match the entertainment experience gamers enjoyed in 2010.